The ICT business models of the telecom operators and IT services providers are about the get disrupted in the same fashion as how Over the Top Technologies (OTT) are remodelling. The “layering” of the ecosystem will fundamentally change for the existing players’ ability and means of monetising their investments. It is critical for the operators to understand this shift to best define their strategic positioning and comprehend the implications on their operating model(s).
Indeed, the service delivery over a single unified network such as Software-as-a-Service (SaaS) and Unified Communication (UC) are creating a “delineation” between the services and the underlying networks. This disrupts the traditional monetisation models of network operators. In the past they relied on a tight coupling of services and networks, monetising the network through the corresponding service. This is no longer an option
Therefore, it is critical for operators to reassess the intrinsic economics of each layer of the ICT stack and redefine their role within the ‘new’ enterprise ICT mountain. DNN in partnership with Technology Vendors we are able to assist with relevant software solutions.